Taxi Cab Digital Signage
Taxi cab riders are people that often hold positions of power and/or decision making authority, as well as having above-average disposable personal income. They typically lead busy lives, watch few television commercials and may or may not listen to the radio. Many of them use the taxi as their private vehicle.

In New York City alone, there are 240 million high income passengers per year that spend $1.8 billion per year on taxi fares in New York City. While in the taxi, they are the perfect captive audience to view content and advertising - and tend to naturally interact with touch screens that are installed directly in front of them in the passenger compartment. Taxi cab riders are a perfect 'captive' audience for information, weather and advertising messages as they ride.